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How to choose the best sticker materials for packaging

There are many things to consider when you’re choosing the best sticker materials for your product packaging. You might even think there are too many.

We get it. It can be a little overwhelming when you first dive into the world of custom sticker printing. But it is essential to think about the right material, as you do not want to waste your money on the wrong sticker.

So read on to find out exactly what you should be looking out for when ordering your custom stickers, sticker sheets, or product labels.

1. Consider the environment your stickers will be exposed to

The environment is an important consideration when selecting sticker materials. It determines whether you need to look for waterproof or scratch-resistant materials.

This very much depends on whether your product will be used outdoors, indoors, in the shower or in the kitchen.

As a rule of thumb, keep in mind that whenever your stickers are likely to come into contact with water, choose a vinyl-based sticker. You can simply reach out to your vinyl sticker maker and check out their options.

If your stickers will be used indoors or kept away from water, paper is a safe option, that is even biodegradable.

2. Think of the lifespan of the sticker

Another factor to consider is how long you need the sticker to last. If you’re looking for a short-term solution, such as for a sale or promotion, then you won’t need a material that’s as durable as if you’re looking for a longer-term solution.

Think of the journey your packaging goes on? Will it be picked up in a store and taken home? Or will it be shipped via plane?

The first option means you can absolutely use a paper-based sticker as your product will be opened within hours of purchase. However, if you ship your products, you might want to go for a more durable option.

3. What about the adhesive?

The adhesive is another important element when ordering stickers. It largely depends on the surface you will be applying your stickers to.

Standard surfaces like glass, paper and cardboard are no problem at all as almost any adhesive will stick to them. If in doubt, opt for a medium strength adhesive that will stick well, but not leave any residue behind.

For other surfaces, it can be worth reaching out to your sticker printing company of choice to find the right solution.

4. Pick an effect that will stand out

Lastly, let’s talk about less technical aspects but focus on your brand and style. Did you know that stickers come in many different effects?

That means you will not be stuck with a white sticker. Instead, you can opt for metallic effects like glitter, silver, or holographic stickers.

You can transform even the most simple packaging into a premium brand experience with these. So why wait?

Now you have everything you need to make the right decision. What is it going to be? Are you team paper or team vinyl? Are you on the lookout to order stickers online? Let us know in the comment section below. 

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